1. The problem is that not all designers have MBAs, and the process of launching and managing a company isn’t always suited to their skill set. At the same time, not every entrepreneur or business manager is great at knowing how their company should be marketed. So we’ve got one party that knows how to create effective brands, and the other party that knows how to manage effective companies. On his blog, Pieratt explains this idea with a quote from Walter Landor, the legendary designer behind the Coca-Cola script, who said that “products are made in the factory, but brands are created in the mind.

    — Ben Pieratt

  2. 99 Life Hacks to make your life easier!

    Brilliant stuff!

    yogurtconpapasfritas:

    (Source: shialabeowulf)

  3. If a giant retailer like Walmart tells its packaging suppliers to go green, for example, they have little choice but to do so. Under the right sort of pressure, capitalism turns out to be good at mutating and evolving.

    — Going Green - NYTimes.com (via futuristgerd)

  4. creativemornings: “We have the potential, in this medium, to do the kind of work that reaches everyone in a very powerful way.” Josh Rose, Chief Creative Officer at Weber Shandwick speaking at CreativeMornings/LosAngeles (*watch the talk)

    creativemornings:

    “We have the potential, in this medium, to do the kind of work that reaches everyone in a very powerful way.”

    Josh Rose, Chief Creative Officer at Weber Shandwick
    speaking at CreativeMornings/LosAngeles (*watch the talk)

  5. thedailywhat: Cake of the Day: This disturbingly detailed cake comes from Conjurer’s Kitchen, which drew inspiration from 18th century wax models. It’s an anatomy lesson and dessert, all in one place! [boingboing]

    thedailywhat:

    Cake of the Day: This disturbingly detailed cake comes from Conjurer’s Kitchen, which drew inspiration from 18th century wax models. It’s an anatomy lesson and dessert, all in one place!

    [boingboing]

  6. Michael Bierut talks about clients, one of my favourite designers of all time.

    If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.

    Michael Bierut

    Just plain common sense.

  7. Command-Z

    Interesting follow up on this post, a few companies that got bad critics on its new logo redesign, seems to relapse to their old logos, completely scrapping of the reasons they underwent for redesign in the first place.

    Interesting comments on Under Consideration:

    Gap stated that it was because of the overwhelming love for the old logo they decided to revert to the original design, but I got the impression that the uproar was because the new logo was so poor? I don’t think anyone really minds a good refresh.

    Richard Baird

    And then,

    @Richard yes i feel the same way, it wasn’t because people were in love with the blue box, which now that you think about it, what does it stand for anyway? plus i was hoping to see a change since they were so eager to change their logo. i feel like they need to create a strong new logo and refresh their look. don’t just go back and make customers happy, think about evolving, it is always good because you’re doing it to be stronger in the environment.

    Santiago Rodriguez Replying to Richard’s post

    What are your thoughts on this matter? 

  8. Funny stuff. themadeshop: Designing the SkyMall Logo… (or: a conversation I have with myself every time I fly for the entire flight) Okay, so let’s make it a simple wordmark, but stacked on itself. Okay, cool — so we should probably do it all uppercase if we’re stacking it with some white space between th—… Oh, okay, you want it stacked directly on… ok. But if we do that, it might look a bit weird. What? You’re sure you also want it lowercase? Because the lower-case ‘y’ has a descender that will—… Just make the ‘Y’ capital? Really, because, then you, uh, have a capital ‘S’ and ‘Y’ but the ‘k’ is lowercase which—… No one will notice? Okay. The thing is now the bottom of the Y is sorta landing on top of the two ‘l’s in Mall. Just move the ‘l’s over to the right? Alright, the thing is, that uh sort of leaves the ‘a’ just sitting there alone with really weird loose kerning? It’s fine? And you’re sure it doesn’t bother you how the ‘S’ sorta merges with one side of the ‘M’ making it into a vertical ligature, but the ‘k’ sorta checkerboards against the other side of the ‘M’? No? Alright, so you’re good with this? Great!

    Funny stuff.

    themadeshop:

    Designing the SkyMall Logo…

    (or: a conversation I have with myself every time I fly for the entire flight)

    Okay, so let’s make it a simple wordmark, but stacked on itself. Okay, cool — so we should probably do it all uppercase if we’re stacking it with some white space between th—… Oh, okay, you want it stacked directly on… ok. But if we do that, it might look a bit weird. What? You’re sure you also want it lowercase? Because the lower-case ‘y’ has a descender that will—… Just make the ‘Y’ capital? Really, because, then you, uh, have a capital ‘S’ and ‘Y’ but the ‘k’ is lowercase which—… No one will notice? Okay. The thing is now the bottom of the Y is sorta landing on top of the two ‘l’s in Mall. Just move the ‘l’s over to the right? Alright, the thing is, that uh sort of leaves the ‘a’ just sitting there alone with really weird loose kerning? It’s fine? And you’re sure it doesn’t bother you how the ‘S’ sorta merges with one side of the ‘M’ making it into a vertical ligature, but the ‘k’ sorta checkerboards against the other side of the ‘M’? No?

    Alright, so you’re good with this?

    Great!

  9. boompah: Innovation, a combination of desirability, viability and feasibility

    boompah:

    Innovation, a combination of desirability, viability and feasibility

  10. Design the new Business

    (Source: designthenewbusiness.com)